
The role of an executive assistant is one of the most challenging—and rewarding—careers I’ve ever stepped into. It’s so much more than a job title. At the heart of an executive assistant, we genuinely want our executives and leaders to succeed. For us, it means anticipating needs and solving problems before they even surface.
Nearly every successful entrepreneur or executive I’ve supported understands that delegation is key to growth. And often, it’s an executive assistant who helps make that growth possible.
But let’s be honest—this role isn’t always recognized the way it should be. I’m grateful for tokens of appreciation on Administrative Professionals Day. However, one day a year doesn’t reflect the constant behind-the-scenes energy EAs dedicate to making things work.
Being an EA means thinking ten steps ahead while calmly managing chaos in the present moment. That’s the heart of an EA: quiet mastery, thoughtful systems, and intuitive support that keeps leaders moving forward.
And because we do it so well? We often get even more added to our plate—because it seems like we always have time.
The truth is: most people don’t notice the work we do until we’re not there.
But we notice everything. We thrive on order, clarity, and systems that hum quietly in the background. Color-coded calendars? Inbox systems that highlight opportunities? Fully optimized workflows? That’s how we help businesses run better—and how we help leaders show up fully.
We don’t just like this work—we love it. But love doesn’t mean we should be taken for granted.
We deserve:
- Higher salaries
- Performance-based bonuses
- More respect from leadership
- A seat at the table (even if we’re taking the notes at it)
Because we’re not “just assistants.”
We’re the quiet architects of clarity and flow in our clients’ lives.
That’s exactly why I started Parks EA—because I believe in the heart of an executive assistant. It’s not just the tasks we do. It’s the way we care about doing them well.
And if you’re reading this wondering, “Could I benefit from this kind of support?”—the answer is probably yes.
Let’s talk about what that support looks like for you.
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