The Heart of an Executive Assistant

The role of an executive assistant is one of the most challenging—and rewarding—careers I’ve ever stepped into. It’s so much more than a job title. At the heart of being an executive assistant is a genuine desire for leaders and executives to succeed. For us, it means anticipating needs and solving problems before they even surface.

Nearly every successful entrepreneur or executive I’ve supported understands that delegation is key to growth. And often, it’s an executive assistant who makes that growth possible.

The Often Overlooked Role of an EA

Let’s be honest—this role isn’t always recognized the way it should be. I’m grateful for tokens of appreciation on Administrative Professionals Day, but one day a year doesn’t reflect the constant behind-the-scenes energy EAs dedicate to making things work.

Being an EA means thinking ten steps ahead while calmly managing chaos in the present moment. It’s quiet mastery, thoughtful systems, and intuitive support that keeps leaders moving forward.

And because we do it so well, we often get even more added to our plate—because it seems like we always have time.

The truth is, most people don’t notice the work we do until we’re not there.

What Executive Assistants Bring to the Table

We notice everything. We thrive on order, clarity, and systems that run smoothly in the background.

  • Color-coded calendars

  • Inbox systems that highlight opportunities

  • Optimized workflows that save time and stress

That’s how we help businesses run better—and how we help leaders show up fully.

We don’t just like this work—we love it. But love doesn’t mean we should be taken for granted.

What EAs Deserve

Executive assistants are not “just assistants.” We’re the quiet architects of clarity and flow in our clients’ lives. And because of the impact we create, we deserve:

  • Competitive salaries

  • Performance-based bonuses

  • Respect and recognition from leadership

  • A seat at the table—even if we’re taking the notes at it

Why I Started Parks EA

I started Parks EA because I believe in the heart of an executive assistant. It’s not just the tasks we do—it’s the way we care about doing them well. That level of care and attention transforms the way leaders work, think, and lead.

If you’re reading this and wondering, “Could I benefit from this kind of support?” the answer is probably yes.

Let’s talk about what that support could look like for you.

💬 Fill out an inquiry form or book a discovery call to get started.

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Why Every Entrepreneur Needs an Executive Assistant.

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What Does a Virtual Executive Assistant Actually Do?